AdRoll Website Rebuild (2016)

Team

Peter Clark Director of Product - Growth
Jesse Vaughan Web Designer/Developer - Growth
Matt Farnell Engineer - Growth

Focus

Web Development

Timeline

Q1 2016 - June 17th 2016 (launch day)

Technology

Statamic 2.0 CMS, GitHub, Heroku, Fastly

Challenges

  • Heavy reliance on agency for Drupal updates

  • Marketing team slowed down by limited Drupal templates and speed of delivery

  • Dependent on multiple third party systems

  • Any updates have to factor in 9 regional translations

Goals

  • Remove dependency on the agency

  • Improve optionality and speed of on-site testing

  • Reduce tool complexity and build for scale

  • Make light design updates

Responsibilities

  • Create and present transition plan

  • Lead and execute technical website build

  • Design incremental visual updates

Results

  • Website rebuild launched on committed date

  • All website content built in plain HTML templates

  • Website codebase fully owned by the growth team, removing the dependency on an agency

  • Consolidated tools and reduced website hosting and deployment costs by 80% to $3,600/yr