Resume

Experience

NextRoll

Head of Creative, AdRoll
February 2018 - Present

• Build and oversee the creative aspects of NextRoll’s brands, including visuals, design systems, web development and video production
• Align brand positioning with AdRoll’s brand identity
• Oversee ongoing development of the NextRoll website tech stack
• Manage a team of creatives and provide project organization/management
• Provide various levels of creative support to AdRoll, RollWorks, and NextRoll business units
• Provide creative direction in alignment with our core brand values
• Creative QA for any non-Creative produced design assets

Team Lead, Web Design
February 2017 - February 2018

• Led a team of designers and developers executing on the marketing website and collateral. 
• Oversaw the redesign and development of the marketing website during a brand refresh. 
• Worked with business operations to optimize creative requests and workflows. 
• Served as interim Head of Creative for 7 months

Web Designer, Growth Marketing
January 2016 - February 2017

• Ran experiments on various high converting marketing pages as well as the signup form. 
• Worked with the head of growth to ensure website technology was up to date and optimized. 
• Collaborated with growth engineers to update and optimize product-side web experiences.

Web Designer, Creative Marketing
November 2014 - January 2016

• Launched the marketing website in 9 global regions with fully translated content. 
• Led the sunset of Drupal CMSand rebuilt the marketing website. 
• Through various A/B testing, boosted account trial signups by 13%.

RollAsia ERG Board Member
June 2016 - present

• Founder and active board member of the RollAsia employee resource group whos mission is to promote inclusivity & heritage awareness among all Asian ethnic groups & allies through networking, professional development and events within & outside of NextRoll.
• Collaborated with the NextRoll DEI team, RollAsia board members, and executive sponsors to host quarterly events including: AAPI heritage month, movie watch parties and discussions, cooking classes, and others.

OneLogin

Web Designer & Developer
January 2014 - November 2014

• Worked with the Director of Design on the development of the new website. 
• Rebuilt the marketing website from Wordpress to Statamic. 
• Designed and developed the corporate website, landing pages, and campaign collateral.

Selectica

Web Designer/Developer
March 2013 - December 2013

• Worked with marketing managers to run performance tests and optimizations to boost leads. 
• Contributed to ideation and execution of demand generation campaigns. 
• Designed and developed the corporate website, landing pages, and campaign collateral.

Visual Data Systems

Senior Web Designer & Developer
June 2011 - March 2013

• Worked as a dedicated designer/developer for numerous clients across web and email 
• Helped onboard and train new designers and front-end developers to the design team 
• Collaborated directly with senior project managers to organize project timelines

Web Designer & Developer
May 2010 - June 2011

• Designed and developed dynamic websites, web applications, and emails for clients. 
• Collaborated with back end developers to build static and dynamic database integrations. 
• Built and tested designs for cross-browser compatibility.

Education

University of Maryland, Baltimore County (UMBC)
BA: Visual Arts, Graphic Design and Photography Concentration
Visual Arts Award for Academic Excellence, Spring 2009

Skills

Adobe Creative Suite

HTML/CSS/Sass/Git/Javascript

Statamic/WordPress/ExpressionEngine/Drupal

MAC/WIN